Malin Hedlund-Plateryd
Founder & Creative Designer
FACEBOOK @MALLASWEDEN
INSTAGRAM @MALLASWEDEN
ABOUT MALLASWEDEN
Swedish brand Malla Sweden creates exclusively 1ed custommade designs in quality fabrics from all around the world.
Each dress is adorned with a handgraved charm in genuine silver.
By hand and heart, Malla Sweden is focused on personalised dresses for women who wants what no one else wears.
You could have your own custommade dress made by order.
All creations are designed and handcrafted by Malin Hedlund-Plateryd, founder of the brand.
Hi, I´m Malin
Founder and Creative Designer of Malla Sweden established in 2011. The name is a short title of Mallasockertopp, which is what my mom called me when I was a little girl.
I´m self-taught (autodidact), throughout my whole career. Being creative in different ways I figured things out on my own.
Reached experience through observations and eclectic work procedures until achieving results.
In the past, I´ve done Home Decor, Paintings, Murals, Portraits, Sculptures as well as graphic designs for motorcycles which
led me to the path of teaching Art for ten years.
I used to remake most of the clothes that I bought. Sometimes because I just felt that it needed some details, sometimes
because I wanted a better fit or just inspired to create a new garment out of the old one.
I love dresses! Then why not create dresses the way I like them? So that’s what I did, and luckily other women liked them too
and that’s how Malla Sweden started.
My work procedure and nish;
I don´t sketch, make patterns or measure! I visualize.
I do need to know bra-size, length, and a few other questions so that I can get a sense of what to design.
Fabrics, trims, and details are handpicked for each design. When a fabric attracts me, I immediately get a vision of what to
create and to whom.
Then, inspired by the client, I start to create by hand and heart!
Let me Dress you too<3 Malin
